For over 15 years I have been obsessed with branding and brands, and observed, studied and analyzed their influence. I’ve started my personal development journey at the age of 23. It was already back then that I discovered the power of authenticity, purpose and impact.
And very soon after these insights and epiphanies I started to glue all these things together. In a nutshell, that’s how the concept of Leader Brands and the Leader System came to life.
Purposeful branding, meaningful businesses, leadership, impact, authentic connection. Back in 2010/2011 people thought I was crazy. Branding was not as popular as it is now. Authenticity was far from being the buzz word it is today. And purpose was definitely not yet being exploited for the sake of hidden financial agendas.
Today the world functions different. I am glad entrepreneurs are taking more ownership, companies understand their responsibility to make a positive impact, people step up as leaders. The downside? It became so popular that all these terms became blurry, infected with fake promises, hyped without soul.
This world needs more leaders. Authentic, sincere, purposeful and true Leaders. That is something I still strongly believe. Leader Brands are more relevant than ever. There is absolutely no contradiction in making money (𝘭𝘪𝘬𝘦, 𝘎𝘖𝘖𝘋 𝘮𝘰𝘯𝘦𝘺!) and being impactful. It is the integrity that makes the big difference.
I feel my drive and determination spark every day, fueled by my vision and purpose. To continue the path I have been walking for 10 years. With terms that are now maybe cliché, but that, for me, come from years and years for experience, backed up by tons of research and proven to work by real life results.