Category: Branding

The power of authenticity is underestimated. You can’t go without being authentic. When you build a business, you have to have a brand. A brand helps you lay a foundation and helps you give direction to all your marketing activities. Your brand is your way of building trust, connection, and credibility with your audience.

I’ve designed three questions ESPECIALLY for you to discover and clarify your unique qualities and talents. So that you can express yourself in your authentic way and show up with confidence. You can find these specially designed questions below the video.

In this episode of #LeaderBrandTV I tell you all about how to break through perfection. Learn why being your authentic self is THE way to make your brand and your business wildly successful and meaningful.

WATCH the video down below to learn how to use your brand to fulfill your potential as an entrepreneur. 

Here’s a quick summary of everything you’ve just learned.  

To build a bond with your audience and be perceived as credible and trustworthy, you need to be authentic. That means you have to know YOURSELF.

There’s no one like you on this planet, and that’s your SUPERPOWER. No one has your vision, your story, your talent, and your experience. It doesn’t matter how bright or dark your story is. It’s your story and your experience that is your fuel to build that authentic brand. 

The greatest enemy of good is perfect. The trap of perfection shows us that you underestimate your power and your knowledge and that you wait for everything to be perfect. But there is NO perfection in this world!

The beauty of building an authentic brand is that you don’t have to work hard. Your brand is already inside you, and all you have to do is create a brand that is inspired by you. People want to connect with other real people. Your authenticity will shine through your actions and connections. 

Here are the three questions for you to help you discover and clarify your unique qualities and talents:

• What do you think is super normal about you? What are the qualities that you find obvious or common about yourself?
• When these things are common to you, do you then find them hard or easy?
• Probably you answered easy :-). So the third question is: if they come easy to you, are you then very bad or very good at it?

Tricky, huh? As you can see, all those things you find so normal about yourself, because they come naturally, are actually the things that make you unique, authentic, and special.

So from now on, you don’t have to work hard to be different. You don’t have to do anything special to be special. You just have to be unapologetically YOU!

Love,

Floortje

There’s one ELEMENT on earth that drives human beings. This one specific ingredient will help you create an energetic and vibrant brand and business. This element helps you attract the right people, but also keeps you going if you think the obstacles standing in your way are more prominent than you can handle. It’s the foundation of your brand.

In this episode of #LeaderBrandTV I tell you all about the one crucial element that you can’t miss in your brand and business.

WATCH the video down below to learn which element gives you magic.

Here’s a quick summary of everything you’ve just learned. 

When you’re in LOVE, your energy is HIGH. Every obstacle becomes a small bump on your way. If you look at your company, your brand, your client, and your entire field of expertise with love, it’ll help you to feel that energy and keep you going.

To fall in love with your company, you need to define your goal. The stronger you know your purpose, the more emotional connection you’ll have. This STRONG bond will help you get through the difficult times of business.

When you build your brand and business, allow yourself to connect with your goal every day. The love for your business and customers will help you attract the right people. Energy attracts energy. The more you come out of LOVE, the more you attract people who are on the same frequency.

If you have a love filter in front of your eyes, you can look at the results with love. That means that you can’t only look at the desired results with love, but also look at the unwanted results with love. Every failure, every mistake, is just another lesson and another way to grow. You can’t become a great entrepreneur without making mistakes. LOVE those mistakes. Take them as a lesson and move on. From now on, look at everything with love, so you can become the brand leader that is already INSIDE YOU.

Love,

Floortje

Sometimes, as an entrepreneur, you have the feeling that your brand is holding you back, instead of strengthening you. It will keep you from growing and influencing the lives of many people. Sometimes you may wonder why your brand doesn’t work for you. It will feel like you have created a brand that feels like a prison. 

To grow as an entrepreneur, you need to create a brand that enables and supports you to realize your full potential. You need to think BIGGER! 

In this episode of #LeaderBrandTV, I will share three reasons why you should build a brand that is BIGGER than yourself. You’ll learn why creating a more prominent brand will help you reach great heights with your business.

WATCH the video down below to learn how to use your brand to fulfill your potential as an entrepreneur. 

Here’s a quick summary of everything you’ve just learned. 

The scariest thing is to create something bigger than you. I explained three reasons why you have to take that BIG step. 

• Your brand might not support you in the future. 

Every entrepreneur has a blind spot that they forget. You are not always capable of seeing your full potential of you and your brand. If you are building a brand from that blind spot, your brand might not support you in a few years. You don’t need to force yourself to create a brand, but you need to unwrap that brand that is already in you and start building it.  Once you start building your brand that’s more significant than yourself, and you’re growing as an individual, you’ll not find yourself trapped in your brand. You need to go beyond whatever you think is available for you and your brand right now. 

• Don’t make your brand dependent on you 

When you build a brand that depends on you, it means that at some point, there is a limit to what you can achieve with your brand. You are replaceable. Instead of selling your time, you need to sell your value. People will buy your ideas. From there, you and your brand can grow. If you build a brand that is bigger than you, you’re not limited to WHERE you can grow and WHAT you can do with your brand.

• Create your business with the idea of selling it 

Sometimes you can lose your passion and interest for your brand and company. You don’t want to get to the point where you have to stop, and you have to realize that the brand depends on you. You have to create your brand with the idea that one day you might sell your brand. This is the point where you become a REAL business owner and not just someone who works in your company. You need to be an entrepreneur out of freedom and not have a brand that stops you from growing. You need to fulfill and discover your full potential. 

In addition to the three main reasons why you should make your brand BIGGER than yourself, there’s one last thing that I should be share with you.

When creating a brand, consistency is essential. If you don’t create a brand that’s bigger than yourself, you’ll see that in a few years, you’ll have to change your brand. You may have evolved or outgrown your brand to such an extent that it becomes less relevant. The whole idea of being a consistent and trustworthy brand is gone. If you create a bigger brand, all you have to do is innovate with the changing market, instead of turning your entire brand upside down.

It’s an organic GROWTH process. Your brand needs to support you in creating the business you deserve. Your brand needs you.

Love,

Floortje

As an entrepreneur, you may spend most of your time trying to be visible in the market and trying to attract the attention of your potential customers. THINK AGAIN!

It’s not only about being visible and being present anymore; it’s something much BROADER and more significant than that.

As you might know the consumer landscape, our society, and technology are changing very quickly. This affects THE WAY you use your branding and marketing. You must be aware of these changes so you can use those changes and adjust where needed for you, to be as successful as possible!

In this episode of #LeaderBrandTV, I give you deeper insights into the constantly changing market. I will teach you the difference between the old and NEW rules of branding. You’ll find out why the combination of trust, brand loyalty, and financial success is essential for you to grow.

Watch the video down below to learn how you can make your Leader Brand work FOR you instead of against you.

Here’s a quick summary of everything you’ve just learned. 

Where the old rules of branding told you that you need to create brand awareness to get people to take action, the new rules will tell you DIFFERENTLY.

The new rules of branding show that you need to focus on attraction, affinity, and then action. The significant difference with the old way of branding is that people don’t trust the attention anymore, because most of the time, they know that attention is bought. Affinity is something that YOU’VE EARNED!

Before, it was only about sharing and telling your story. Today it’s all about telling a story that your customers want to tell as well. Make people your partner, build that relationship, and integrate them into your brand.

FOCUS on the attraction and affinity and then get people into action. MAKE SURE that your business and brand are supporting you to become the Leader Brand that you deserve to be.

Love,

Floortje